Brand Management
American Leadership Academy
As Marketing Director, I led the rebranding of American Leadership Academy, ensuring a cohesive and impactful brand identity across all platforms. This comprehensive rebrand included:
Website Redesign – Revamped the entire site for clarity, engagement, and usability
School Signage & Visual Identity: Updated signage and branding elements throughout school buildings
Digital & Print Media – Standardized all marketing materials to align with the new brand identity
Brand Guide Development – Created a detailed guide to maintain consistency in messaging and visuals
Staff Training – Trained teachers and staff on key messaging, brand elements, and the school’s renewed vision
I also developed key messaging that defines ALA’s values and purpose, reinforcing the school’s mission and ensuring that all communications reflect its core identity.
This rebrand strengthened ALA’s presence, enhanced community recognition, and provided a clear, unified voice for all internal and external communications.
I created this brand guide to help the departments that I work with that want to create content on behalf of American Leadership Academy.
This exemplifies the new look I created for American Leadership Academy. This new look shows the values of the brand and gives a more professional feel.
An ad I made of the tri-city area guide.